ShElf: Initial group space idea.


ShElf was our initial group idea for the space, with the group consisting of Danny, Tom, Jake and myself. We wanted to incorporate elements of a typical christmas grotto, by using workshop and toy building themes. This contrasted with the sometimes quite controversial pieces in the exhibition we thought could be quite effectively jarring for viewers, mixing their ideas of familiarity and tradition during the holiday period. Overall I think we did well conceptually on this pitch, but I don’t think our themes and ideas were solid enough to work with the space and everybody else.


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