SHelf – from elf to shelf.
SHelf is a unique browsing experience, made to show you around the elves workshop and the wide array of Christmas decorations they’re making this year. Anyone looking for a change of pace during the busy Christmas shopping period can pop into SHelf, and stimulate their minds with some thought provoking, weird and wonderful decorations and how they’re processed through the workshop.
SHelf offers a rare insight into how hard the elves work to produce these gifts and decorations for the world.
My group and I have come up with an idea for using metal piping as a primary visual and spacial usage technique for the space. This idea of a constant connection between various elements in the room, mixed with the rustic aesthetic they bring I think could work quite well with the work. I feel it brings about this sense of subversion to the space, correlating with how everybody’s work does to Christmas.
To enhance this space we have to think about the best use of our space, and consider how everybody’s work fits in. I really like how the interior of Lacoste store are set out, with a very simple and linear sense of creative direction. The space is also very well utilised, with differing heights of display platforms, suggesting segregation of the products, without using up a lot of room. The stacking of the shelves also present a visually cohesive way to display products.
The adidas Originals store in London also has some interesting use of space, and I feel manages to capture that good pint between a retail environment, and a display environment. These different box frame display apparatus’s easily help to pack things in closely and still keep a clear differentiation of products.
adidas Originals store:
During our visit to the space yesterday, my group and I collected some measurements and key information from it, to help understand how we can utilise and improve it. We have the first 10 metres into the shop (8.25m width).
Yesterday we visited the exhibition space where we’ll be displaying our work on the 8th of December. It’s an abandoned boots store in bradford on the ‘main’ shopping street. However, due to a new shopping center opening on the other side of town many of the streets shops have suffered closure, provoking a sense of danger and unsafety in the community. However, it is now under gentrification and our work on the space will hopefully some bring life to this almost abandoned street.
At the moment:
The exhibition space:
This zine by pinthemall has some very enticing designs, which use a mixture of type, photography collage and to a degree, some illustration. Because our project has been so multi-media, this is some great inspiration.