Make Impractical Practical
Make more practical clothes for members of sub-cultures.
Sub-cultures are undeniably recognised mainly through their aesthetic and style. More often than not these trends are the most standout things about them and the clothing they wear is assumed to reflect their personality and day-to-day life. What society may perceive as impractical or out of place is what people in these sub-cultures see as commonplace. Think about what feasibility and functionality the attire would have in the specific sub culture.