COP3 – Week 2

How conglomerates are influencing our lives through the internet.


Piracy – is it worth regulating?


Streaming – controversies on artists payment. Solutions? Is it too late?

  • Spotify – fake artist allegations
  • Netflix –
  • Apple music – 3 month unpaid trial period when artists first upload a project/track


Social media/sales sites –

  • Reselling wave – pushed by youth culture
  • Instagram/facebook/twitter ‘famous’ people. Seemingly ordinary people becoming famous – adds a sense of redundancy to fame.


  • Independent content – more personal, appealing. Vloggers. News channels. Filmmakers. etc. etc. raw, amateur aesthetic and nature of the platform creates a sense of authenticity – why it appeals to the youth. ‘anyone can do it’
  • Oscars casey neistat ad – becoming mainstream.


  • Spotify removing songs/bands for being offensive
  • Youtube content creators not being able to use certain words or show certain content (even within the use of fair context) in fears of advertisers not want affiliations with negativity and having their brand harmed.


The internet has become the largest platform of content and communication in the world. After being established and released for public use in 1991, it has continued to grow to mass proportions, reportedly having over 1 billion active websites as of 2014. Arguably the most common form of content, at least as of late is entertainment. Be it music/video streaming/downloading, social media, sales sites and the the like, these online industries have grown to such lengths that people have even made careers from online content creation. What seems to be happening is a revolution in entertainment content, where everything is migrating the internet. Newspapers such as the Independent have recently moved online, stopping physical newspaper production indefinitely and many more media and entertainment outlets appear to be on the same track. According to a Nielsen survey, Americans between the ages of 18 and 49 – the target demographic for most major networks – are watching TV 45-60 minutes less per week than they did a year ago. Obviously there are many causes for this ‘digital transformation’, namely the ease of content production that comes with the platform. Setting up a website is next to easy, and with the amount of large social media platforms which allow you to upload (and download) content, content creation couldn’t be much simpler. This means that anyone can create or share content, which more often than not results in low quality, amateur work yet still with a sense of authenticity due to its raw edge. YouTube content creator, Casey Neistat recently created and starred in a Superbowl commercial in collaboration with Samsung, encouraging this exact notion.


YouTube ‘adpocalypse’.

  • Large content creator acts or says something inappropriate
  • advertisers pull out with risks of affiliation with subject matter and creator
  • advertisers continue to pull out of content they deem has inappropriate aspects
  • large companies, notably ones which don’t have the most internet presence trying to silence independent creators by cutting their advertisement revenue
  • want to utilise their power over google and independent creators relying on ads, want to rule this platform as well as their own.


Independent content creators getting ‘secondary viewing’ because of large websites’ algorithm. Namely youtube

Why is it serious?

  • Demotes creativity and equality
  • Creators lose money and sometimes lose job all together.


This reinforces this idea that google has control over a great deal of content we look at online, a lot of the time we’ll be looking at a certain website or page that has ties to google, or at least allow advertisements from them or conglomerates tied with them and we wouldn’t even know. YouTube content creator Casey Neistat offers a simple yet effective solution in his collaborative advertisement with Samsung at last years Oscars – create content for yourself, no matter who you are or what you have access to.





Bernard Stieglar interview, at the OuiShare festival


“All technology has, equally, curative and toxic potentials. There is both a generative web and a mimetic one, which destroys the know-how [savoir-faire] of those who use it. This crisis is related to the automation which arose with algorithmically-controlled high-frequency trading. Following the 2008 crash, Alan Greenspan, then Chairman of the United States’ Federal Reserve, admitted to having been wrong to have left the economy of his country to be organised by machines. Actors like Google, for their part, impoverish language by operating a website that over-represents the words of interest to them. What results is a semantic standardisation constituted by the auctioning of [particular] words to become ‘Adwords’. We now have, following the hypertextual web of 1993 and the ‘web 2.0’ of the 2000s, a third age of the web.”


What Are Google Algorithms? – WebpageFX


“Google has a very complex algorithm for serving search results, and it changes relatively frequently. And although the company does not make the exact algorithm public, here are a few elements that we know for a fact have an impact on a page’s ability to appear in the results for certain keywords:


  • The keyword’s appearance in the page’s title, header tags, and meta description
  • The amount of naturally-occurring, organic links to the page
  • The way the website performs on mobile devices, such as smart phones and tablets


Of course, these are just some of the characteristics the Google algorithm explores when determining how to deliver and rank pages. There are likely dozens, if not hundreds, of others.”



“As the Google algorithm “reads” a webpage, it prescribes a pre-ordained numerical value to each trait it’s seeking on the page. That numerical value is then added to the end result. Thus, the web page that has the most desirable traits will rise to the top of the page rankings because the algorithm assigns it more importance.”